When merchandising your jewelry, there are basically three methods with many variations thereof; traditional counter-top spinners, jewelry cases, and alternative racks and displays. You may use one style exclusively or a combination of the three, depending on your store merchandising style and your customers.

Traditional spinners are very efficient for displaying earrings. They can be either open or locking, and are great for moving a lot of product. Pay special attention to the footprint of your rack (the actual amount of counter space required), and the product ratio of the rack. Two racks can have the same footprint, but hold vastly different amounts of product. Maximizing your dollars per square foot is the name of this game.

Spinners are easy to maintain and give carded earrings a neat and orderly look; just be sure to have ample backstock because there is nothing more unappealing than a partially filled rack. Use color to unify your merchandise or group very similar items together, for instance, grouping all the gemstone posts together.

Many jewelry lines offer these racks free (or with retail offset) to their customers. If you want a more unified look or want to combine several lines on a rack, attractive wood spinners are available for stores to purchase.

Spinners are great, but they have their limitations; namely the are primarily for earrings. Luckily numerous other racks and displays are available to the retailer, and at quite affordable prices. Have a collection of these available for your stores changing merchandising needs.

These nontraditional racks can display necklaces, bracelets, earrings, and many other products. They are especially useful when using a single price for a grouping, or for tiered pricing structures (offering one price for one item, and additional items at reduced prices). They also allow the retailer to group together similar items from various lines. If you do, pay special attention that your unifying theme is particularly strong.

Jewelry cases are the old standby, and many stores have them. Realize however, that placing jewelry in a case sends a message to the customer that the jewelry is expensive. Clear pricing will help, but try not to place your less expensive jewelry under glass.

When merchandising in cases, pay special attention to access and restocking. Think through how you will get the jewelry to the customer and be able to put it back quickly. An extra jewelry tray or attractive pad can be extremely effective.

Display concepts and props are important in cases, as well as color. Just be sure your props don't get in the way of quick accessibility and restocking.

Traditional fine jewelry busts and displays can be very useful in cases, and they are now available at great prices. These busts allow you to add height and interest, are easy to access and display the jewelry with style. Use them exclusively to merchandise all your case jewelry, or use a few to make a display presentation.