Add-on sales not only add to your bottom line, but also help the customer fill their needs. Especially with a new look or trend, the customer is often over-whelmed and needs some guidance on how to complete the look, or adapt it to their own style.

When you order, do you think of a complete look or just pick random pieces? Will your collection tell a story to the customer and help them to add additional items to their selection? By thinking in terms of the entire story when you order, you will be assisting your customers complete their look as well.

Customers are not just looking for product; they want to be educated in how to pull off new trends and how to adapt them to their style. Offer suggestions on items that will enhance the selections they have already made. Help them think in terms of a complete picture, not just one element.

Many of today’s fashions require accessories and jewelry to complete the look. Educating and assisting your customers gives them confidence in their new purchase. By adding this value – education – to their purchase you are creating a bond with your customers and adding to your bottom line in the process.