use themed merchandising - part 2

Once you’ve set your theme, run the gamut so that it is ubiquitous--your store front, your promotions, and your inventory. They should all touch on that idea.

Use the themes that pull together your inventory to also promote and unify your store. Create promotions that draw from these themes, and have them permeate the store. Signage, flyers, advertising, window display and merchandising should all be connected.

A color printer and a little computer savvy can tie together the theme and make it look professional. Don’t shy away from trying it. And if you are really a computer-phobe, then access the world of talent at your local university or college art department. They are filled with eager and enthusiastic students waiting for an opportunity to work and add to their portfolio (usually for very little money).

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