use themed merchandising - part 1

Create a unifying theme, be it a calendar holiday such as Valentines Day, or a visual theme such as a collections of blues, and bring in your new product accordingly. Decide on a calendar of themes for the upcoming six months (or more) and do your buying accordingly. One overriding theme can be used to cross merchandise several lines and categories within your store.

Think broadly and creatively when deciding on new themes. The only limit to great themes is your imagination. Find a thread that strings together the great new product you are seeing at market and maximize the connection. Of course, you should have your Valentines Day displays, your holiday beauties, or your spring lines--that’s a given, just don’t look solely to the calendar to create new themes within your store and inventory.

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