think new & fresh

Having a regular schedule of “new” coming in the store brings the customers back, constantly looking for what new and wonderful things you have next.

Don’t forget the golden rule: customers want to see something new every time they come in your store. It doesn’t have to be expensive, but it does have to be wonderful. Be creative, be funky, just don’t be left behind.

Ordering new collections from existing vendors is cost effective - it allows you to get the most impact with the least amount of dollars, and allows you to cross merchandise the new with your existing stock.

Then find great new “items” to bring a burst of fun and excitement. A single item (preferably with a great markup) can add fun and freshness, without much expense or long-term commitment. Think color, think story, think price.

to view collections, log on using:

username: holdenco
password: jewelry