look for inspiration

Look to the major players for techniques and inspiration. Walk around the mall to see how themes are implemented.

You’ll notice that their themes are everywhere: products are featured prominently in the window, employees are wearing the items, and all printed matter carries the theme throughout.

Sure, they have outrageous budgets, but money is not what makes a great promotion work. It takes creativity, planning and above all, it must be all-pervasive. Take their concepts and run with them--you might be surprised with the results.

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